Table of Contents
- 1. Collection of Your Personal Information
- 2. How Do We Use Your Personal Information
- 3. How We Use Cookies and Similar Technologies
- 4. To Whom Will We Share Your Personal Data
- 5. Keep Your Information
- 6. Protect Your Personal Data Security
- 7. Your Rights to Your Information
- 8. Changes and Notifications Regarding Privacy Policy
- 9. Our Contact Information
We are the Shenzhen Branch of Suicheng International Travel Group Co., Ltd. and operate the website www.wildsocotratours.com. We fully understand the importance of personal information to you and will do our utmost to ensure the security of your personal data. We are committed to maintaining your trust in us.
This privacy policy applies to this website (https://www.wildsocotratours.com), aiming to inform you about why we collect, how we collect, and process your personal information, as well as how you can manage your personal information. Before using our services, please be sure to read and understand this privacy policy carefully. If you continue to use this platform, it is deemed that you have agreed to this privacy policy.
1. Collection of Your Personal Information
To provide you with professional and convenient travel services and to ensure the safety and smoothness of your itinerary, we need to collect specific personal information during your use of our website and related services. We promise that the collection of information will strictly adhere to the principles of "legality, legitimacy, necessity, and good faith." The specific types of information collected are as follows:
When you contact us, we will collect your personal information, including your name, gender, nationality, email address, phone number, date of birth, and your interests and preferences regarding the type of travel.
If you book our tours, please provide your bank information and payment card details during checkout. Additionally, we require you to submit your health information, including medical conditions, dietary needs, allergies, disabilities, height, and weight, and physical capabilities.
In order to enhance the user experience of the website, we will automatically collect device and visit data, including IP address, geographical location, browser type, operating system, traffic source, visit time, page views, and website navigation path.
With your authorization, we obtain the personal information required to process bookings from our partner airlines, hotels, and other organizations.
When you interact with us on social platforms (such as Facebook, Instagram, Twitter, TripAdvisor, etc.) by following, liking, sharing, or commenting, we will receive the personal information shared by those platforms about you, including your login information, name, and email address.
Note: We are committed to protecting the privacy of everyone, including children and young people. If you book our travel services on behalf of any child, we may collect their information.
2. How Do We Use Your Personal Information
The information we collect will be used for the following purposes to ensure the smooth operation of the service and enhance your experience:
Customized travel itinerary: Analyze your interests, preferences, and specific needs to tailor a unique travel plan for you.
Reservation Service: Based on your requirements, we will use the necessary information to book flights, hotels, and other travel services for you.
Customer service and support: Improve consultation efficiency, promptly answer questions, process orders, and provide you with more professional and personalized services.
Financial transaction processing: This is used to complete transactions, send bills and invoices, send payment reminders, and handle settlements.
Website optimization: Continuously improve website functionality and structure through data analysis, optimize content display, product recommendations, and travel route information based on your preferences.
Marketing Promotion: With your consent, we will send you newsletters, travel information, and promotional event updates based on your preferences.
Emergency response: If there is an emergency situation during the journey (such as a medical emergency) and we cannot obtain your consent in advance, we will arrange necessary assistance services based on your information.
3. How We Use Cookies and Similar Technologies
In order to offer a more convenient and personalized service experience, our website uses cookies and similar technologies. Cookies are small text files sent by the web server to your web browser and stored on your device, containing an identifier composed of letters and numbers. If you accept cookies, we will use them to obtain and store your information, which will be specifically utilized for the following purposes:
Identity verification and account management: Cookies can remember your login status. This means that when you visit our website again, the system will automatically recognize your identity, eliminating the need for you to repeatedly enter your account password for login.
Personalized services and demand analysis: We will track and record your browsing activities, click preferences, and search history on the website using cookies. This helps us conduct in-depth analysis of your travel interests and specific needs, enabling us to provide you with more targeted recommendations and a superior service experience.
Website optimization and functional improvement: By analyzing the website usage data collected by cookies (such as visit frequency, page dwell time, etc.), we can evaluate the performance of the website. This will guide us to continuously optimize the design layout of the website, improve functional modules, and adjust content strategies to ensure smoother website operation and a more user-friendly interface.
Precise Advertising Placement: Based on your browsing history and interest preferences, cookies help us display more relevant travel product advertisements and promotional information to you. This not only enhances the effectiveness of the advertisements but also enables you to access the content you are interested in more quickly.
You have the right to decide whether to accept cookies. If you choose to refuse to accept cookies, you can still access and use our website normally. However, please note that this may result in some features not functioning properly or reducing your browsing experience (such as an inability to automatically log in or receive personalized recommendations).
4. To Whom Will We Share Your Personal Data
We attach great importance to your information security and promise to share your personal information only within the scope explicitly stipulated in this privacy policy, and we will never sell your personal information to any third party. In order to provide services to you, we may share your personal data with third parties:
Sharing necessary for service delivery: To ensure the smooth delivery of travel services, we need to disclose relevant information to our business partners. This includes but is not limited to hotels, airlines, attraction ticket suppliers, and insurance companies. The above-mentioned third parties are only authorized to use your information within the necessary scope of providing you with specific services such as booking and insurance.
Financial transactions and risk control: When handling payment and refund requests, we will provide order details to banks or third-party payment platforms. At the same time, in order to create a secure transaction environment, we will share key data, including IP addresses, based on risk control requirements, assisting financial institutions in fraud detection and prevention to ensure the safety of funds.
Legal obligations and legitimate rights and interests: We only disclose information when required by law or to maintain public safety. This includes responding to legal orders, judicial procedures, cooperating with government regulation, or in emergency and necessary situations involving fraud investigations, protecting the safety of our party and users' lives and property.
5. Keep Your Information
Given that the usage of information varies, the retention period for your personal information also differs:
Long-term retention of information: For basic information such as contact information, we may keep it for a longer period of time. This is not only to meet the requirements of tax compliance and legal obligations, but also to continuously optimize services and ensure the best seamless experience when you book again in the future.
Short-term retention of information: For sensitive payment information such as credit card numbers, we will retain it for a short period of time after the transaction is processed and confirmed. Then, it will be immediately deleted to minimize the risk of data leakage.
6. Protect Your Personal Data Security
We attach great importance to the security of your personal information and are committed to ensuring the security of your data through a comprehensive protection system. We follow industry-recognized information security standards, continuously implement, review, and update necessary administrative, technical, and physical security measures to address risks and prevent information from being accidentally damaged, lost, tampered with, or accessed and disclosed without authorization.
Strict access control: We have established a rigorous access control and identity authentication system to ensure that only personnel with specific authorization can access personal information, thereby completely preventing unauthorized access from within.
Full process data encryption: Advanced encryption technology is used to protect data, ensuring that your information will not be intercepted, stolen, or tampered with during transmission and storage.
Physical and environmental security: We have implemented physical security measures, including restricting access to the data center, to prevent unauthorized physical intrusions and damage.
Please understand that despite our best efforts to utilize existing technology to ensure security, no security measure is perfect.
7. Your Rights to Your Information
We respect and are committed to safeguarding your autonomy in controlling your personal information. According to relevant laws and regulations, you have the following core rights to manage your own information:
Access to your information: You have the right to know the content of the personal information we hold about you. You can always request us to inquire about the personal data we store and request a copy of the corresponding data.
Correct your information: To ensure the accuracy and timeliness of the information, if you notice any errors, omissions, or incompleteness in the personal information we hold, you have the right to request that we make corrections or update it.
Delete your information: In specific circumstances (such as service termination or when data retention is no longer necessary), you have the right to request that we delete your personal information from the system. We will handle your deletion request properly in accordance with legal regulations and business needs.
8. Changes and Notifications Regarding Privacy Policy
We reserve the right to modify and update this privacy policy at any time as necessary to ensure it always complies with our business practices and legal requirements. If we make any significant changes to this policy, we will notify you through your email or on our website before the changes take effect. We recommend that you visit this page regularly to obtain the latest privacy policy.
This policy was last updated in February 2026.
9. Our Contact Information
If you have any questions, comments, or need to exercise your relevant rights regarding this privacy policy, please feel free to contact us at contact@wildsocotratours.com at any time.
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